英语:2012考研英语英汉翻译高分攻略[1]

2011年08月01日 05时08分，《英语:2012考研英语英汉翻译高分攻略[1]》由出国留学网liuxue86.com英语编辑整理.
g the world of the soft—the world of intangibles，of media，of software，and of services—will soon command the world of the hard—the world of reality，of atoms，of objects，of steel and oil，and the hard work done by the sweat of brows，”Kelly writes. Driving this economic transformation is the combination of shrinking computers and expanding communications，he says，adding:（1）“We have seen only the beginnings of the anxiety，loss，excitement，and gains that many people will experience as our world shifts to a new highly technical planetary economy.” Does that sound like techno hype?
It’s barely a taste of the radical and often counterintuitive “rules” that Kelly dishes out.（2）He employs an aphoristic（格言的）and，well，wired style that will easily appeal to geeks and should also turn on any mainstream readers who are a little more than curious about where the digitally rendered world is headed.
Where it’s likely headed，in Kelly’s words，is “upside down”. Chew，for example，on the idea that “the surest way to smartness is through massive dumbness”. What that means in essence is that tiny computer chips，though relatively “dumb” on their own，can be added to billions of mundane objects and，thereby，yield substantial economic benefits, such as real time buying patterns on everything from shirts to soda cans. In the conventional world of supply and demand where we all grew up，value came from scarcity. As in，diamonds，gold and oil. In a world of digital imperatives，as Kelly correctly points out，“power comes from abundance.”（3）That was a principle that Apple tragically failed to understand when it backed off from licensing its graphic computer interface，assuring that its market share would be savaged by Microsoft’s more open Windows operating system. Which leads us to another of Kelly’s hardwired laws: Follow the free. In the universe of atoms，as a resource is consumed it becomes more expensive to produce. As gold is mined，nuggets（天然金块）at first may be easy，and therefore cheap，to find. But when particles of ore must be squeezed out of tons of rock，the price of gold becomes more dear.
But in what Kelly terms “the new order”，the law of plentitude kicks in，leading a savvy company such as Netscape to distribute its Web browser for free in order to sell auxiliary services or products. Similarly，expensive cell phones are offered as freebies（免费的东西）to gain contracts for phone services.
Finally，Kelly tells us to look around and see how much the world has already changed under our very feet.（4）An American farmer today，for instance，may still get some dirt under his fingernails，but much of his labor is performed under the umbrella of the electronic network. The cab in his tractor has a wireless phone and a satellite linked GPS location device; his home computer is connected to a never-ending stream of weather data，grain market reports and moisture detectors in the soil.（5）New Rules for the New Economy suggests that we might even learn something from

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