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2019年商务英语实战题案例

【 liuxue86.com - 商务英语 】

  商务英语始终面对的是工作方面商务谈判、介绍与招待、商讨价格等等,在考试中也会有实战题,看看小编为你准备的商务英语实战吧,希望能帮到你考出优异的成绩。

商务英语实战:商务谈判4人组

  第一场: ( D: Dora N: Nancy )

  Dora Smith是一位美国的健身用品经销商,此次是Nancy作为公司的采购部主管,第一回与他交手。就在短短几分钟的交谈中,Nancy既感到这位大汉粗犷的外表,藏有狡兔的心思——他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:

  N: I'd like to get the ball rolling by talking about prices.

  D: Shoot. I'd be happy to answer any questions you may have.

  N: Your products are very good. But I'm a little worried about the prices you're asking.

  D: You think we about be asking for more?

  N: That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount.

  D: That seems to be a little high, Mr. Nancy. I don't know how we can make a profit with those numbers.

  N: Well, if we promise future business - volume sales - that will slash your costs for making the Washing-machine, right?

  D: Yes, but it's hard to see how you can place such large orders. How could you turn over so many? We'd need a guarantee of future business, not just a promise.

  N: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?

  D: If you can guarantee that on paper, I think we can discuss this further.

  N: Never mind!

  第二场: ( D: Dora Smith S: Simon )

  Nancy回公司呈报Dora Smith的提案后,老板Simon很满意对方的采购计划;但在折扣方面他则希望能继续维持强硬的态度,于是决定亲自出马,探出对方的底线。就在这七上八下的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解:

  S: Hi, Mrs. Dora Smith, Welcome to China! I am Simon Zhou, sales manager. It is a pleasure to see you here .How do you do?

  D: How do you do, Mr. Simon! Long hearing of you!

  S: A pleasure, even with volume sales, our coats for the Washing-machine won't go down much.

  D: Just what are you proposing?

  S: We could take a cut on the price. But 25% would slash our profit margin. We suggest a compromise -10%.

  D: That's a big change from 25! 10 are beyond my negotiating limit. Any other

  Ideas?

  S: I don't think I can change it right now. Why don't we talk again tomorrow?

  D: Sure. I must talk to my office anyway. I hope we can find some common ground on this.

  第二天

  D: Mr. Tom, I've been instructed to reject the numbers you proposed; but we can try to come up with some thing else.

  S: We hope so, Mrs. Dora. My instructions are to negotiate hard on this deal - but I'll try very hard to reach some middle ground.

  D: I understand. We propose a structured deal. For the first six months, we get a discount of 20%, and the next six months we get 15%.

  S: Mrs. Dora,I can't bring those numbers back to my office -- they'll turn it down flat (打回票).

  D: Then you'll have to think of something better, Mr. Tom.

  第三场: (T: Tom Brown S: Simon Zhou)

  Dora Smith上回提议前半年给他们二成折扣,后半年再降为一成半,经Mr. Tom推翻后,Dora Smith再三表示让步有限。最后双方的主管Simon Zhou和Tom Brown双双出席最后的谈判,最终谈判是否成功,请看:

  S: How do you do, Mr. Brown!

  T: How do you do, Mr. Simon!

  S: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units?

  T: That's a lot to sell, with very low profit margins.

  S: It's about the best we can do, Tom Brown. We need to hammer something out today. If we go back empty-handed, we may be coming back to you soon to ask for a job.

  T: OK .17% the first six months, 14% for the second?

  S: Good. Let's iron out the remaining details. When do you want to take delivery?

  T: We'd like you to execute the first order by the 31st.

  S: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.

  T: Right. We couldn't handle much larger shipments.

  S: Fine. But I'd prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon - I can't guarantee 1500.

  T: I can agree to that. Well, if there's nothing else, I think we've settled everything.

  S: Tom Brown, this deal promises big returns for both sides. Let's hope it's the beginning of a long and prosperous relationship.

  T: OK, Let’s call it today.

  S: Good Corporation.

商务英语实战:商讨价格

  第一场:

  Dora Smith是一位美国的健身用品经销商,此次是Nancy作为公司的采购部主管,第一回与他交手。就在短短几分钟的交谈中,Nancy既感到这位大汉粗犷的外表,藏有狡兔的心思——他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:

  N: I'd like to get the ball rolling by talking about prices.

  D: Shoot. I'd be happy to answer any questions you may have.

  N: Your products are very good. But I'm a little worried about the prices you're asking.

  D: You think we about be asking for more?

  N: That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount.

  D: That seems to be a little high, Mr. Nancy. I don't know how we can make a profit with those numbers.

  N: Well, if we promise future business - volume sales - that will slash your costs for making the Washing-machine, right?

  D: Yes, but it's hard to see how you can place such large orders. How could you turn over so many? We'd need a guarantee of future business, not just a promise.

  N: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?

  D: If you can guarantee that on paper, I think we can discuss this further.

  N: Never mind!

  第二场:

  Dora Smith上回提议前半年给他们二成折扣,后半年再降为一成半,经再三表示让步有限。最后双方的Nancy Wang和Dora Smith双双出席最后的谈判,最终谈判是否成功,请看:

  N: How do you do, Mr. Smith!

  D: How do you do, Mr. Wang!

  N: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units?

  D: That's a lot to sell, with very low profit margins.

  N: It's about the best we can do, Dora Smith. We need to hammer something out today. If we go back empty-handed, we may be coming back to you soon to ask for a job.

  D: OK .17% the first six months, 14% for the second?

  N: Good. Let's iron out the remaining details. When do you want to take delivery?

  D: We'd like you to execute the first order by the 31st.

  N: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.

  D: Right. We couldn't handle much larger shipments.

  N: Fine. But I'd prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon - I can't guarantee 1500.

  D: I can agree to that. Well, if there's nothing else, I think we've settled everything.

  N: Dora Smith, this deal promises big returns for both sides. Let's hope it's the beginning of a long and prosperous relationship.

  D: OK, Let’s call it today.

  N: Good Corporation.

商务英语实战:介绍与招待

  Nine Secrets of Practice (9个实战秘笈)

  1、生意场上常见几乎认识新的贸易伙伴;主动介绍自己是自信的表现,也许新的商机就在眼前。

  May I introduce myself? My name is Allan Pope from APE Oil Company.

  让我来介绍一下自己,我叫阿伦-波普,来自APE石油公司。

  2、初次见面,互表尊重与礼貌

  How do you do ? Pleased to meet you . It’s a plesure to meet you.

  3、英美人十分重视“介绍”。通过介绍人们才能扩展交际范围。被介绍的人物必记住对方姓名,这是尊重对方的一种表现。如果对方名字是在太长,太难记,不妨请教他们如何拼法。

  How do you spell your name, please?

  请问,您的名字如何拼写?

  4、在正式场合作自我介绍时,为了表示郑重,通常都是连名带姓,将自己的全名(full name )

  直接说出来。如:

  My name is John Major .我叫约翰-梅杰。

  5、多个朋友多条路,广结善缘通四海,如果你想主动认识客户的工作伙伴时,不妨大方地请客户为你引见。

  I would like to meet Mr. Freeman, the sales manager of Universal Utensils.

  我想认识一下环球器皿公司的销售部经理理弗里曼先生。

  6、当被介绍给他人时,握手与微笑是最好的见面礼。

  You would better know how to shake hands properly. That’s one of the best chances to show your confidence.Remember: don’t shake hands like a desd fish.

  7、拉近与陌生人的距离,增强彼此的亲切感。

  I’ve heard of you .

  我听说过您。

  Mr Black has mentioned your name before.

  布莱克先生曾提及过您。

  I’ve been to San Francisco several times, and I’m quite impressed with the Golden Gate Bridge.

  我去过旧金山好几次,对金门大桥印象很深刻。

  8、在大多数英语国家里男子通常只在第一次被正式介绍是握手,或者如果他们是朋友,或者他们有段时间没见面了可能会握手。男子通常彼此不接吻,女士在第一次介绍时通常只握手,但如果某女士与另一位女士或男士成了朋友,他们可能仔打招呼时拥抱一下或在脸颊上吻一下。

  9、确立共同感兴趣的话题有助于将对话继续。

  Are you interested in gardening?

  您对园艺感兴趣吗?

  That’s a coincidence. My husband also likes to go fishing.

  多巧啊,我先生也喜欢钓鱼

  推荐阅读:

  2019年商务英语考试中级写作案例

  2019商务英语专业学生实习报告范文

  湖北省2019年5月BEC商务英语报名时间

  湖南省2019年5月商务英语报名时间及入口


  想了解更多商务英语网的资讯,请访问: 商务英语

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