Words and expressions
convey vt. carry; take from one place to another; transport 传送；运载
A bus conveys passengers from the train to the boat. 一辆公共汽车把旅客从车站送到码头。
vt. serve as a means of carrying; conduct; transmit 转达；表达
Please convey my thanks to your wife. 请向你的妻子转达我的谢意。
advertise vt. to make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales 做广告
It has been advertised in the magazine. 已在杂志上刊登了广告。
vi. to call the attention of the public to a product or business做广告
The company advertised for a new secretary. 公司登广告招聘一名新秘书。
advertiser n. 广告商；登广告者
The report gives advertisers a new picture of women today.
这份报告使广告商对今日妇女有了新的认识。
brand n.[c] a trademark or distinctive name identifying a product or a manufacturer商标；牌子
What brand of soap do you like? 你喜欢什么牌子的肥皂？
consideration n.[u] thinking about something 考虑
After much consideration, I accepted the offer. 经过仔细考虑我接受了这个提议。
n.[u] being thoughtful and careful about people's feeling 体谅；关心
We should have consideration for the rights of others. 我们应当为别人的权利着想。
take …into consideration 考虑……
charge n. words that a policeman says when he catches someone who has done wrong 指控；控告
The man went to court on a charge of stealing. 这人被指控盗窃，进了法院。
n. payment asked for something 收费；要价
These books are free of charge. 这些书是免费的。
n. responsibility; trust 责任；委托
I put the children in your charge. 我将孩子委托你照顾。
in charge of 负责
I am in charge of this department. 我负责这一部门。
loss n. losing 丧失；丢失
He told the police about the loss of his car. 他告诉警察他的小汽车丢了。
n. something that is lost; waste 损失；浪费
His death is a great loss to the country. 他的逝世对国家是一个巨大的损失。
blame vt. to say that a person did something wrong 责怪
The driver was not to blame for the traffic accident. 那次交通事故不应该责怪司机。
n. the state of being responsible for a fault or an error; culpability 责备；谴责
The car driver took the blame for the accident. 汽车的司机承担了事故的责任。
mislead to lead into error of thought or action, especially by intentionally deceiving 使误解；使误入歧途
Don't let his friendly manner mislead you into trusting him.
不要让他那种友好的态度使你误信他。
misleading adj. tending to mislead 使人误解的；欺骗的
Your words were rather misleading. 你所说的话颇容易引起误解。
broadcast vt. to send out or communicate, especially by radio or television播放；播出 (broadcast, broadcasted; broadcast, broadcasted)
The agency broadcast an urgent appeal for medical supplies.
代理商通过电台紧急呼吁要求药品供应。
vi. to transmit a radio or television program for public or general use; to be on the air播放(节目)
The station begins broadcasting at 6 a.m. 电台早晨 6:00开始播音
post vt. fasten (a notice) up in a place where it can easily be seen 张贴
The names of the members of the team will be posted up today.今天将贴出这个队成员的名单。
hand in hand holding each other's hands; together 手拉手；共同地
They walked away hand in hand. 他们手拉手地离去了。
react vi. to act in response to or under the influence of a stimulus or prompting:反应；作出反应
Our eyes react to light. 我们的眼睛对光起反应。
vi. 反对；反抗[against]
The people soon reacted against the cruel system. 人们不久便起来反抗暴政。
annoy vt. to cause slight irritation to (another) by troublesome, often repeated acts
使生气；使烦恼
These flies are annoying me. 这些苍蝇真让人讨厌。
vi. to be annoying 招人讨厌；惹人烦恼
A fly keeps annoying. 一只苍蝇总在烦我。
annoying adj. causing vexation or irritation; troublesome 讨厌的；恼人的
an annoying cough 一声恼人的咳嗽
critic n.[c] a person who is critic by profession 批评家，评论家
These critics have agreed to his arguments. 这些评论家已同意他的论点。
accuse vt. charge with doing something wrong or having broken the law 控告；告发
She accused him of theft. 她控告他行窃。
associate vt. to connect or join together; combine联合；结合；联系
They are associated with him in business. 他们在工作上与他有关系。
vi. to connect in the mind or imagination 联想
What do you associate with such a heavy snow? 这样一场大雪你有什么联想?
get across (a viewpoint, etc.) become clear or understandable; make(a viewpoint,etc.)clear or understandable 被人理解；传播
He got his meaning across. 他把意思讲清楚了。
appeal vi. to make an earnest or urgent request, as for help恳求；呼吁
The government is appealing to everyone to save water. 政府呼吁每个人节约用水。
vi to make or apply for an appeal 上诉，申诉
The victims' families of the murder have appealed to the Supreme Court.
谋杀案的被害家属已经上诉最高法院。
vi. to be attractive or interesting 有感染力；有吸引力
Does the idea of working for a venture company appeal to you?
你有没有兴趣到合资企业去工作?
n. an earnest or urgent request, entreaty, or supplication 呼吁；恳求
n. a resort or application to a higher authority, as for sanction, corroboration, or a decision
呼吁；上诉
a court of appeal 上诉法庭 a direct appeal 直接上诉
n. the power of attracting or of arousing interest 吸引力；感染力
a city with appeal for tourists 对游客有吸引力的城市
appeal to v. 呼吁；上诉；有吸引力
He appealed to us for support. 他恳求我们的支持。
This poem makes an appeal to the emotions. 这首诗有动人情感的力量 [有感染力] 。
frequent adj. common, habitual, repeated many times 常常发生的；频繁的
Snows are frequent in this area during December. 这个地区十二月下雪是常事。
figure n.[c] a written sign for a number 数字
The figures are not accurate. 这些数字不精确。
n.[c] how much money something costs 价格
We bought the house for a high figure. 我们高价买了这栋房子。
n.[c] a shape or drawing 图形；画像
That is a geometrical figure. 那是个几何图形。
n.[c] shape of a person or animal in stone, metal, or wood 塑像，雕像
This is the figure of Lu Xun in marble. 这是鲁迅的大理石雕像。
n.[c] a person, a character, 人物
He was one of the great figures in history. 他是历史上的伟大人物之一。
salesman n. someone whose job is to sell goods售货员；推销员
The salesman showed her nearly all the hats in the shop.
该店员几乎将店中所有帽子都拿给她看了。
saleswoman n.女售货员；女推销员
profit n. the return received on a business undertaking after all operating expenses have been met盈利；利润
Newspapers make a profit from [out of] the advertisements they carry.
报纸由其所刊登的广告获取利益。
v. 有利/益于
A wise person profits by [from] his mistakes. 智者由自己的过失中得到教益。
It will not profit you to do so. 那样做对你不会有益处的。
campaign n. a battle战役
a campaign to take the enemy city 攻克敌人城市的战役
n. a movement with a political or business purpose （政治或商业上的）运动；活动
a campaign to stop people drinking when they drive 禁止人们在开车时饮酒的运动
an advertising campaign 广告活动
vi. take part or serve in a campaign 从事活动；参加运动
They campaigned for human rights. 他们参加了人权运动。
policy n.[c] the general plan of a government, business, company, etc. 方针；政策
What is the government policy on education? 政府的教育政策是什么？
n. a course of conduct; a plan of action 计策
Honesty is the best policy. 诚实是上策。
spokesman n. a man who speaks on behalf of another or others发言人；代言人
spokeswoman n. a woman who speaks on behalf of another or others
女发言人；女代言人
illegal adj. wrong, not allowed by law 不合法的；犯法的
It is illegal to drive when you are drunk.. 喝醉了酒开车是违法的。
keep an eye out for 当心；警惕
bait n. 诱饵；鱼饵
target n. what you are trying to hit when you shoot a bullet or arrow 靶子；目标
The hunter's target was a wild animal. 这个猎人的目标是一只野兽。
n. something we aim to do or get 目标；指标
This book will be the target of bitter criticism. 这书会成为严格批评的对象。
bullet n.[c] a shot fired from a gun 子弹；枪弹
Every bullet has its billet. 每颗子弹都有归宿。
sneaker n. a sports shoe usually made of canvas and having soft rubber soles运动鞋
nutritional adj. 营养(品)的
nowadays [`nauEdeiz] adv. during the present time; now 现在；当今
Nowadays, advertisements can be found everywhere in any big city.
现在,在任何一个大城市里,到处都可以看到广告。
nephew n. son of your brother or sister 侄子；外甥
He was a nephew of my friend. 他是我朋友的侄子。
waitress n.[c] a woman or girl who serves food in a restaurant女服务员
The waitress is bringing the soup. 女服务员正把汤端来。
hostess n. a female host; the wife of the host女主人
The hostess brought us out a pot full of steaming coffee.
女主人给我们拿出一满壶热气腾腾的咖啡。
bridegroom n. a man who is about to be married or has recently been married新郎
heroine n. most important woman in a story, play, etc. 女主角；女主人公
n. very brave woman or girl女英雄
goddess n. female god 女神
Venus was a goddess worshipped by the Romans. 维纳斯是罗马人信奉的女神。
promotion n. the act of promoting or the fact of being promoted促进；促销
the promotion of learning 学术的促进
n. advancement in rank or responsibility 晋升
Our teacher has got a promotion. 我们的老师被提升了。
attach vt. to fasten, secure, or join系；附；粘[to, on]
The clerk attached a price tag to each article. 店员给每一件商品系上标价签。
vt to adhere, belong, or relate.附属 [to]
This hospital is attached to our medical department. 这所医院附属于我们医学系。
vt. to ascribe or assign 认为有（重要性等）
attached no significance to the threat 不重视这种威肋
legend n. an unverified story handed down from earlier times, especially one popularly believed to be historical 传奇；传说
There is a legend that… 有一个传说,说是…。
slogan n. a phrase expressing the aims or nature of an enterprise, an organization, or a candidate; a motto标语；口号
a phrase used repeatedly, as in advertising or promotion 广告语
catchy adj. attractive or appealing 吸引人的
a catchy idea for a new television series 为一部新电视系列剧出的吸引人的主意
adj. tricky; deceptive 有圈套的；欺骗的：
a catchy question on an exam 考试中设有陷阱的题目
point out tell about or show something 指出
He pointed out the importance of the work. 他指出这一工作的重要性。
discount vt. to sell or offer for sale at a reduced price 打折
n. a reduction from the full or standard amount of a price or debt 折扣
n. attributive. often used to modify another noun（定语名词）
a discount market; discount merchandise 打折商场；打折商品
make sense have a meaning that you can understand 有意义；讲得通
I can't follow these instructions----they don't make sense.
我不理解这些指示--根本讲不通嘛。
bonus n. something given or paid in addition to what is usual or expected 额外给予的东西
n. a sum of money or the equivalent given to an employee in addition to the employee's usual compensation 奖金
n. a sum of money in addition to salary that is given to a professional athlete for signing up with a team 津贴
Those who put in many hours of overtime will receive a percentage of their salary as a bonus.
那些付出许多加班时间的人将得到相当于其工资的一部分作为奖金。
context n.[c] the parts directly before or after a word or sentence上下文
We can often tell the meaning of a word from its context.
由上下文，我们可以知道一个字的意思。
Tetsuya Komuro [`testjB: `kRmurEu] 小室哲哉
