58. What do the Rand researchers think of many of the policy measures to control obesity?
A) They should be implemented effectively.
B) They provide misleading information.
C) They are based on wrong assumptions.
D) They help people make rational choices.
答案:C. They are based on wrong assumptions.
【解析】推理题。由关键词policy measures, obesity定位至文章第三段。文中提到“Many policy measures to control obesity (肥胖症)assume that people consciously and rationally choose what and how much they eat (很多控制肥胖症的政策都是假定人们能够有意识、理智地选择吃什么、吃多少)”,而第四段中进一步提到“In contrast… many regulations that don't assume people make rational choices have been successfully applied to control alcohol(那些没有假定人们会作出理智选择的规章条例在控酒方面取得了成功)”。由此可以推知,很多控制肥胖症的政策措施都是基于错误的假设前提的,所以,正确答案为C。
59. Why do policymakers of alcohol control place density restrictions?
A) Few people are able to resist alcohol’s temptations.
B) There are already too many stores selling alcohol.
C) Drinking strong alcohol can cause social problems.
D) Easy access leads to customers' over-consumption.
答案:D. Easy access leads to customers' over-consumption.
【解析】推理题。由关键词density restrictions,obesity定位至文章倒数第三段。由“These(即density restrictions) make alcohol less easy to get and reduce the number of psychological cues to drink.”可知,因为购买的途径很简单的话会导致消费者过度消费。所以要颁布这样一项限制措施,就是为了减少人们购买酒类饮品的数量。所以,正确答案为D。
60. What is the purpose of California’s rule about alcohol display in gas stations?
A) To effectively limit the density of alcohol outlets.
B) To help drivers to give up the habit of drinking.
C) To prevent possible traffic jams in nearby areas.
D) To get alcohol out of drivers’ immediate sight.
答案:D. To get alcohol out of drivers’ immediate sight.
【解析】推理题。由关键词California定位至文章最后一段。Display and sales restrictions: California has a rule prohibiting alcohol displays near the cash registers in gas stations, and in most places you can’t buy alcohol at drive-through facilities. At supermarkets, food companies pay to have their wares in places where they're easily seen. One could remove junk food to the back of the store and ban them from the shelves at checkout lines.关键词display,由此可知主要强调要把垃圾食品淡出人们的视线。所以,正确答案为D。
61. What is the general guideline the Rand researchers suggest about junk food control?
A) Guiding people to make rational choices about food.
B) Enhancing people’s awareness of their own health.
C) Borrowing ideas from alcohol control measures.
D. Resorting to economic, legal and psychological means
答案:C. Borrowing ideas from alcohol control measures.
【解析】细节题。由关键词Rand researchers定位到第二段。文中提到“So here's a suggestion offered by two researchers at the Rand Corporation: Why not take a lesson from alcohol control policies and apply them to where food is sold and how it's displayed? take a lesson即borrow ideas,由此可知,Rand公司的研究人员建议借鉴控酒措施的经验,所以,正确答案为C。
Section B Passage 2
【总评】本文为我们分析了柯达公司虽然看到了市场前景,但是并没有在战略上把握机会,等意识到错误时,已经为时已晚,并最终走向衰败。对于一出生就接触各种数码产品的考生来说,柯达也许是个并不熟悉的企业,这或许会对阅读带来一定影响。而且本文也有不少商务用语,如strategy(战略,策略)、sponsorship(赞助),及一些关键词如anticipate(预期、预计)等,难度并不算小。所以平时对于词汇的积累是快速理解阅读内容的关键。